THE 1ST ANNUAL JUNETEENTH CELEBRITY TRI-FESTIVAL WEEKEND-CELEBRITY GOLF, CASINO NIGHT, URBAN FILM FESTIVAL

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Urban Lyfestyles is proud to produce the 1st ANNUAL JUNETEENTH TRI-FESTIVAL WEEKEND. The 1st Annual Juneteenth Tri-Festival Weekend consists of a consortium of events produced by several producers that combined, creates a weekend of urban entertainment enriched with cultural, fun and community awareness unlike any other in the Inland Empire.

Urban Lyfestyles, coupled with KimiRhochelle PR Event & Entertainment Firm (KRPR) produces, manages, assist other producers, etc. with marketing, advertisement, event/project financial support from sponsors, event/project management and/or execution on every level. This event is the first of its kind in that it combines several events produced and managed independently while on a topical level, the project is managed, marketed and even created additional revenue flows from sponsors, vendors and ticket sales.

“The concept has been in the making ever since we had created our Collaborate and Affiliate programs touring throughout Southern California from one event to another with such great projects such as the Pan African Film Festival, the African Marketplace and the Los Angeles Black Business Expo..to name a few!” states KimiRhochelle, President & Ceo of Urban Lyfestyles, inc.

“With those programs, we take ownership of various services provided from our firm to the production in exchange of inventory that could range from vendor space areas to placement of logos for branding… However, what is new is that we have combined entities for the first time that are still produced and financed by the original producers and instead of our company marketing and promoting the events separately, which is more time consuming and costly, we’ve created one stream of info to potential sponsors and our wonderful social network community, “ KimiRhochelle continues.

“To add to this, we’ve added the component of Financial Gifting where a corporation can now place advertising dollars through our media firm to create wider reach and greater market share for branding throughout the entire year given higher value per dollar spent! We are aware that the concept is new yet we know it is highly effective and efficient and we will see many producers begin to do the same.”

Juneteenth Tri-Festival Weekend Packages are available compact with more items, gifts, entertainment, value and more! For more information, special packaging and or to be a sponsor or vendor, call KimiRhochelle at 909-543-2978 or go online at www.urbanlyfestyles.com. Proceeds benefit the awareness and financial support of the Riverside Sickle Cell Foundation.

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The Sickle Cell of the Inland Counties, under the Director of Mr. Tim Adams, schedules a series of events that will not only create awareness of the disease Sickle Cell but also raises funds for the 506 nonprofit. The first event: The 1st Annual Juneteenth Celebrity Tri-Festival Weekend produced by the Southern California Black Chamber of Commerce, Urban Lyfestyles Magazine and KimiRhochelle PR Event & Entertainment Firm.
Sickle Cell is the “Silent” African American disease that goes unnoticed. Sickle cell disease is the most common inherited blood disorder in the United States, affecting 70,000 to 80,000 Americans. The disease is estimated to occur in 1 in 500 African Americans and 1 in 1,000 to 1,400 Hispanic Americans. It affects millions of people worldwide. Sickle cell anemia is most common among people whose ancestors come from Africa; Mediterranean countries such as Greece, Turkey, and Italy; the Arabian Peninsula; India; and Spanish-speaking regions in South America, Central America, and parts of the Caribbean.

Sickle cell disease is a group of disorders that affects hemoglobin, the molecule in red blood cells that delivers oxygen to cells throughout the body. People with this disorder have atypical hemoglobin molecules called hemoglobin S, which can change the shape of normal red blood cells into a sickle, or crescent, shape.
Signs and symptoms of sickle cell disease usually begin in early childhood. Characteristics of this disorder include a low number of red blood cells (anemia), repeated infections, and recurring episodes of pain. The severity of symptoms varies from person to person. Some people have mild symptoms, while others are frequently hospitalized for more serious complications.

The signs and symptoms of sickle cell disease are caused by the sickling of red blood cells. When red blood cells sickle, they break down prematurely, which can lead to anemia. Anemia can cause shortness of breath, fatigue, and delayed growth and development in children. The rapid breakdown of red blood cells may also cause yellowing of the eyes and skin, which are signs of jaundice.
Painful episodes can occur when sickled red blood cells, which are stiff and inflexible, get stuck in small blood vessels. These episodes deprive tissues and organs of oxygen-rich blood and can lead to organ damage, especially in the lungs, kidneys, spleen, and brain. A particularly serious complication of sickle cell disease is high blood pressure in the blood vessels that supply the lungs (pulmonary hypertension).

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Lyfestyles Tv, a division of Urban Lyfestyles is proud to announce Mr. Bill Dukes’ film “COVER” as the feature film for the 1st IE Urban Film Festival taking place at the Ontario Mills AMC Theatre June 20th from 2pm – 6pm.

“Cover” is about a murdered on New Year's Eve and the prime suspect is Valerie Maas, a church-going home-maker whose life unravels when she discovers that her husband of 15 years has been leading a double life. Her strength of character and faith keeps the family alive as a deadly disease threatens to destroy all that they have known. “This film was chosen as the main feature because it deals with HIV, the Down Low syndrome and has a powerfully impacted message to all that watches and in particular..the urban community,” states KimiRhochelle, producer of the first urban film festival to occur in the inland empire.

Additional projects gracing the screen include:
Regina Kimbell “My Nappy Roots”, A Journey Through Black Hair-itage, an edutainment documentary, takes an unparalleled look at how black hair is used as a prism through which to look at cultural, societal, and political issues in the African American community over time. The film reveals the significance and pride of African hairstyles prior to the first arrival of enslaved Africans to America, where the broader struggle of Black people began. This cultural and social struggle created the rise of the first great Black entrepreneurs and the billion dollar ethnic hair care industry-that exist today.

Academy Award Nominated producer Spanky Jackson's Cadillac Dreamz features diverse genres representing relationships between fathers and sons and mothers and community-building relations that bond from core lifestyles straight from the streets. These raw images reveal powerful messages of how our own actions can change the directions for ourselves, our family, our children’s future.

The Africa Channel is a showcase for the African continent's most outstanding English language television series, specials, documentaries feature films, music, event specials, biographies, soap operas, current business analysis, cultural and historical programs..shows that reflect the people of Africa, their incredible stories, their daily lives, their music and art, their successes, celebrations and challenges.

Lyfestyles TV will be launching the Urban Global Digital Distribution Portal through the PanAfricanist African Diaspora VOD platform presented by Actor Mr. Richard Gant and Mr. Terrence Coles. Now, producers and film festivals can trans-market their projects throughout the world at film festivals AND allow viewers to download their films digitally without even being present.. this is the first for the industry and we are very excited to be launching here!” states Actor Mr. Gant, owner of the PanAfricanist.

“Mr. Gant and myself have been working on this digital distribution, along with Mr. Terrence Cole for over a year and to now be able to have it launch at our own film festival is such an honor, states KimiRhochelle.

Tickets are $20 if you purchase them online and $25.00 if you purchase them at AMC. Student tickets/group tickets are available but must call 909-543-2978

The Urban Film Festival is part of the 1st Annual Juneteenth Celebrity Tri-Festival Weekend that includes a celebrity golf tournament in Upland, a Sickle Cell Casino Night (massages, shopping suites and more) at the Aloft Hotel in Rancho Cucamonga and of course the 1st IE Urban Film Festival at the Ontario Mills AMC Theatre. The goal is to raise awareness about Juneteenth and Sickle Cell as well as to raise funds for the Inland Sickle Cell office located in Riverside.
The lineup at the festival is as follows:

1:30-2:00 RED CARPET ARRIVAL
NETWORK

2:15 WELCOME
KIMIRHOCHELLE- Urban Global Digital Distribution
RICHARD GANT- PanAfricanist

2:30 CADILLAC DREAMZ

2:40 MY NAPPY ROOTS

3:10 AFRICA CHANNEL

3:20 DISCUSSIONS

3:45 COVER

5:30 DISCUSSION FINALE


For more information or to purchase tickets go to www.urbanlyfestyles.com

ALL MEDIA ARE INVITED A PRIVATE SOCIAL DINNER FOR MR. DUKE AND ALL THE PRODUCERS BUT MUST RSVP @ kimirhochelle@yahoo.com

MEDIA COVERAGE FOR INTERVIEWS AS FOLLOWS:

GOLF TOURNAMENT: MUST SCHEDULE PER INTERVIEW CALL KIMI @ 909-543-2978
CASINO NIGHT: FRIDAY EVENING JUNE 19TH @ 6:30-7:00 PM AS GUEST ARRIVE ON THE RED CARPET
URBAN FILM FESTIVAL: SATURDAY JUNE 20TH @ 6:00 PM (after films are complete) RED CARPET @ 2:00 pm

ALL MEDIA ARE INVITED AS V-VIP STATUS BUT MUST RSVP with name and name of publication.